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Raise a Glass: Inside the Captain Morgan Rum Tasting Experience in St. Croix

Activities, St. Croix April 29, 2025 67Views 0Likes
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If you’re visiting St. Croix and have a taste for adventure—and rum—the Captain Morgan Visitor Center offers a spirited experience you won’t want to miss.

Where It’s Located

The Captain Morgan Experience Center is situated at #1 Estate Annaberg & Shannon Grove, just off the Melvin Evans Highway on the island’s south shore. It’s conveniently located about halfway between Christiansted and Frederiksted, making it an easy stop whether you’re exploring the island or arriving by cruise ship.

What to Expect

The experience is more than just a tasting—it’s an immersive dive into the world of Captain Morgan. The visit includes:

  • An interactive exhibit detailing the history of rum and the Captain Morgan brand
  • A guided tasting of approximately seven different rums, including exclusive selections not available for purchase
  • A freshly made cocktail to enjoy during the session
  • Access to a gift shop stocked with branded merchandise and souvenirs

The entire experience lasts about 45 minutes and is conducted within the visitor center. Note that the tour does not include a walkthrough of the actual distillery. 

Cost and Reservations

The tasting experience is priced at $15 per person. Reservations are recommended, especially during peak tourist seasons. To book your spot, you can call (340) 713-5654. 

Tips for Visitors

  • Arrive 5–10 minutes before your scheduled time to ensure a smooth check-in process.
  • Guests must be 18 years or older to participate in the tasting.
  • The facility is fully accessible, with minimal walking required.
  • While walk-ins are welcome, booking ahead guarantees your spot.
A large vertical wall covered in lush green artificial plants with small red flowers scattered throughout, creating a vibrant backdrop. Prominently displayed across the greenery is a bold, three-dimensional sign in white and red lettering. The text reads “HOME OF Captain Morgan” in large, stylized red font, with “ST. CROIX, USVI” in smaller white letters beneath it. The scene appears to be outdoors with a cloudy sky overhead, indicating overcast weather. The display is part of the Captain Morgan distillery in St. Croix, U.S. Virgin Islands.
An outdoor space at the Captain Morgan Distillery in St. Croix, known as “The Captain’s Yard.” The area is set up with a raised deck painted in red and gray tones, surrounded by white railings and decorated with string lights and mounted fans. Red and white striped umbrellas provide shade for high-top tables and chairs, creating a casual and festive atmosphere. To the right of the deck, there’s a large outdoor chess board with oversized black and white chess pieces on a red-and-white painted surface. Surrounding the space are white planter boxes, most of them currently unplanted. In the background, you can see part of the distillery’s industrial operations, including large silver storage tanks and piping. The sky is overcast, suggesting it may have recently rained or is about to rain, but the area still feels inviting and playful—a fun spot for visitors during or after a rum tasting.
Entrance area of the Captain Morgan Visitor Center at the distillery in St. Croix, U.S. Virgin Islands. The building exterior is painted bright red with white trim and features a life-sized statue of the iconic Captain Morgan pirate, posed confidently with one foot on a barrel. Above and behind the statue is a large wall graphic that reads “HOME OF Captain Morgan ST. CROIX, USVI”, reinforcing the brand’s connection to the island. To the right of the statue is a shaded outdoor seating area with bold red Adirondack-style chairs and a table under a white overhang supported by square columns. Near the entrance door, there’s a red trash can and branded welcome mats. In the background, parts of the distillery operation—including tanks and equipment—are visible, blending the fun tourist vibe with the working rum production facility. The ground is wet, indicating recent rain.
A close-up view of The Captain’s Yard, an outdoor hospitality area at the Captain Morgan Distillery in St. Croix. The space features a raised deck with string lights overhead, creating a festive and welcoming atmosphere. The deck is built with gray composite wood and enclosed by a white railing. In the center and to the right, there are red-and-white striped umbrellas paired with white wooden high-top tables and chairs, giving it a nautical and branded theme. The back wall of the area is made of bold red shipping containers with the sign “The Captain’s Yard” in stylized script mounted at the top. The deck appears wet from recent rain, and the sky remains overcast, adding a cool, moody contrast to the otherwise vibrant color palette. Palm trees and greenery are visible in the background, reinforcing the tropical island setting.
Welcoming entrance to the Captain Morgan Visitor Center at the distillery in St. Croix, U.S. Virgin Islands. The building exterior is boldly painted in red and white, with the phrase “WELCOME TO THE CAPTAIN’S QUARTERS” displayed prominently in large white letters above the windows and doors. To the left, black-tinted windows display the Captain Morgan logo in white. Double glass doors sit at the center, flanked by a red trash can and red welcome mats branded with the Captain Morgan logo. To the right of the entrance is a life-size statue of Captain Morgan—the brand’s signature pirate figure—standing with one foot on a rum barrel. Behind him, the building wall is decorated with the bold text “Captain Morgan ST. CROIX, USVI” in white on red. Nearby, two red Adirondack chairs and a table offer a spot to sit outside under the covered walkway. The ground is wet, indicating recent rainfall, and red directional arrows are painted on the concrete to guide visitors.
The bold and colorful interior welcome area of the Captain Morgan Visitor Center in St. Croix, U.S. Virgin Islands. The space features a striking red-and-white color scheme and is designed to be fun, energetic, and highly branded. On the far wall, oversized white letters on a red background spell out the word “CAPTAIN” in block format, creating a perfect photo-op backdrop. To the right, a cozy lounge area includes four plush, red-and-white striped chairs arranged around a small round table wrapped in nautical rope, sitting atop a circular wood-toned platform. The ceiling above this area is painted red and features the Captain Morgan emblem, illuminated by recessed lights. Along another wall, repeated text reads “CAPTAIN MORGAN USVI ST. CROIX” in alternating directions, adding to the branded atmosphere. There is also a large scenic photo mural of a red Captain Morgan boat on the water, further reinforcing the tropical, adventurous feel. In the foreground to the left, a row of aged wooden rum barrels nods to the distillery’s craft and heritage.
Lively indoor tasting area at the Captain Morgan Distillery in St. Croix, U.S. Virgin Islands. The room is spacious and warmly lit, combining elements of a bar and a casual dining or lounge setting. On the left side of the image is a white-paneled curved bar with a wooden countertop. Behind the bar, a brightly lit shelf displays a variety of Captain Morgan rum bottles and branded memorabilia, including a pirate figurine. The floor is painted a rich red, matching the color of the square checkerboard-patterned tables which are striped and branded with the Captain Morgan logo. Wooden chairs are arranged around each table, offering plenty of seating for groups and individuals. On the far wall, bold white text reads “HOME OF Captain Morgan ST. CROIX, USVI”, displayed over red corrugated metal and white shiplap siding. The overall ambiance feels welcoming, fun, and distinctly themed for a rum tasting experience.
A cozy and educational lounge area inside the Captain Morgan Visitor Center in St. Croix, U.S. Virgin Islands. The backdrop is a mural of stacked wooden barrels, each symbolizing a part of the rum-making process. Vertical red banners with white text hang across the mural, highlighting each stage: Water, Yeast, Distilling, Aging, Blending, Bottling. In front of the mural are several real wooden barrels displaying educational signs with brief explanations of each step in the rum production process. Examples include: “Molasses: The primary ingredient used in making rum, as a byproduct from sugar cane.” “Aging: Rum is stored in oak barrels to enhance flavor.” In the center of the space, a large wooden coffee table is surrounded by six plush red-and-white striped chairs, creating a nautical, branded look. A game of giant Jenga is set up on the table, inviting visitors to relax and interact while learning. The area is warmly lit and laid out on wood-toned flooring, blending comfort with storytelling in a fun and engaging setting.
A vibrant exhibit space inside the Captain Morgan Visitor Center in St. Croix, USVI, focused on the brand’s heritage and local connection. On the left wall, bold white text reads “THE EVOLUTION OF THE CAPTAIN,” displaying a visual timeline of the Captain Morgan mascot’s changing appearance from the 1940s to modern day. Framed illustrations of the character are spaced out along a dotted path labeled by decade, showing how the branding and costume evolved over time. To the right, the adjacent wall features the large heading “WHY ST. CROIX?” in white block letters. The accompanying text explains that Captain Morgan chose St. Croix because of the island’s rich rum-producing history, fertile land for sugar cane, and central location in the Caribbean. The paragraph is visually striking and uses red and white for high contrast. In the center of the room, a round seating area includes stools wrapped in nautical rope with red cushions, and a small round table bearing a compass rose design. To the far right, a cylindrical display case holds a trio of Captain Morgan bottles, highlighting product variety. Just behind the exhibit is a small photo booth, offering a fun souvenir opportunity for visitors. The overall setting is polished, educational, and interactive—celebrating both the legacy of Captain Morgan and its island roots.

Final Thoughts

Whether you’re a rum aficionado or just looking to add a unique experience to your St. Croix itinerary, the Captain Morgan Rum Tasting offers a delightful blend of history, flavor, and fun. It’s a must-visit for anyone wanting to sip on the spirit of the Caribbean.

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